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Why conventional CRM requirements gathering is fla


The conventional wisdom has it that that CRM requirements gathering consists of assimilating lists of functional requirements and then prioritizing and ranking them. On the surface this all seems very logical, but in practical terms it doesn’t work....
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DemandResults Launches New Force.com Application t


LOS ANGELES - May 21, 2009 - DemandResults, a leader in evidence-based marketing products and services, released Percent Complete for the Salesforce AppExchange today. PercentComplete allows users and administrators to see how complete information...
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The New Rules of VIRAL Marketing


We are big fans of Mr. Scott and his eBook, The New Rules of Viral Marketing, which gives tips on how to spread your ideas for free using word-of-mouse. Or in other words, “one person sends it to another, then that person sends it to yet another,...
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Living the Dream - Salesforce, Google and SaaS


We at Appirio have lots of experience at big technology companies (SAP, webMethods, Borland) and classic enterprise software startups. We run Appirio differently from what we saw at these companies. We not only run our business using software...
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Salesforce.com Silicon Valley City Tour


I had a chance to participate on a panel at the salesforce.com city tour in Santa Clara last week. I would say there were roughly 500 people in the audience, and it was fun for me to present as a salesforce customer. I was on the panel with Doug...
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Build a Web Page Monitor with Google Docs


Learn how to monitor web pages using Google Docs. This is useful if you want to watch shopping sites like ebay or Amazon for any changes in the product price. RSS feeds have completely changed the way we consume information on the web. You no longer...
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