Why conventional CRM requirements gathering is flawed...
The conventional wisdom has it that that CRM requirements gathering consists of assimilating lists of functional requirements and then prioritizing and ranking them. On the surface this all seems very logical, but in practical terms it doesn’t work. Since this is the approach that most organizations take, I thought I’d take a few posts to explain why this approach is fundamentally flawed, and to outline a significantly better alternative. Before I get too far into solutions I’d like to use this post to illustrate the sorts of things that happen when people adopt the ‘functionality first’ approach and it goes something like this:
Google Friend Connect Is Live
Google Friend Connect is a service that helps site owners easily provide social features for their visitors. Users gain the ability to sign in to, make friends on, and interact with your site, making it more social and more...
Read more about Google Friend Connect Is Live...CRM and improving order fulfillment...
As I’ve touched on in previous posts, the art of getting value out of CRM is to embed key business processes within the technology. While a lot of attention gets paid to sales and marketing processes, ‘downstream’ areas, such as order fulfilment,...
Read more about CRM and improving order fulfillment......For Bloggers: How to Distribute Your Blog through
If you have a blog, learn how to get your blog listed on the Amazon Kindle Store so that people can subscribe to your blog content and read it on their Kindle wireless e-book...
Read more about For Bloggers: How to Distribute Your Blog through Amazon Kindle Store...Google Homepage - The Future Face of SaaS?
Software as a Service (SaaS) continues to gain momentum in the enterprise and is on its way to becoming a $20B market by 2011 (industry estimates from CSFB and Tripletree). Google, with its “iGoogle” homepage, provides enterprises a single view...
Read more about Google Homepage - The Future Face of SaaS?...Process Maps Get a Makeover
We decided to revamp the popular Sales and Marketing Process Map with all-new Google AdWords goodness. We've also added some expanded graphics that describe how organizations are effectively using Google AdWords as a lead generation vehicle....
Read more about Process Maps Get a Makeover ...In India, with Force(.com) !
The Tour de Force events across the globe continue to draw great attendance and interest from developers looking to build new SaaS applications. The event is yet to make its way to India but I have been traveling across India (Pune & Bangalore)...
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